Teaching
I connect marketing fundamentals with digital platforms, emerging technologies, consumer psychology, and real-world business problems.
Courses taught
Undergraduate
Social Media Marketing
Advertising
Digital Marketing
Principles of Marketing
Graduate MBA
Social Media Marketing
Marketing Strategy
Marketing Management
Selected invited lectures and talks
AI, Robots, and Marketing.
Content marketing: Storytelling & storydoing.
How robot movements shape consumer persuasiveness.
AI, Robots, and Marketing.
Past, present, and future in digital marketing research.
What research topics can we expect in the near future? Predicting the future-oriented research agenda.
Talks on art and luxury branding, social media and content, digital communication, and observations, questions, and research.
Teaching recognition
Teaching Excellence Awards from the Department of Marketing, Entrepreneurship and Innovation in 2022 and 2025; UMass Lowell Award for Excellence in Innovative Teaching in 2019.