Research
Digital marketing, AI and robotics, immersive media, shopper behavior, advertising, and luxury branding.
Marketing scholar · educator · researcher
Digital technologies, consumer psychology, and marketing.
Mark Yi-Cheon Yim is an Associate Professor of Marketing at the Robert J. Manning School of Business, University of Massachusetts Lowell. His research examines how emerging technologies reshape consumer experiences, persuasion, and marketplace behavior.
Teaching
Marketing courses and talks that connect theory, technology, creativity, and practical business problems.
Current focus
Artificial intelligence, social robots, digital transit advertising, digital price tags, and phygital product experiences.
Academic profile
26 peer-reviewed publications listed in the current CV and 3,325 Google Scholar citations as of July 25, 2026.